Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.
Reputation Management Statistics & Trends
e-Strategy Trends’ continually updated collection of reputation management trends and statistics for marketing, public relations, advertising and strategic communications professionals.
More than one-third (37%) of US adults have decided not to do business with a company because of something they learned about how the company conducts itself.
Almost 6 in 10 online consumers worldwide have recommended companies that they trust in the past 12 months.
The following infographic from George Washington University’s Master’s in Strategic Public Relations Program illustrates five public relations case studies in which organizations successfully addressed a delicate communications problem.
More than 7 in 10 US SMBs are buying some type of digital services today.
This infographic illustrates the costs of neglecting social customer service.
Almost 7 in 10 ‘opinion elites’ in the 16 countries tracked said that more so than in the past.
Nearly eight in 10 client-side marketers said they would increase digital marketing technology spending in 2015, vs. 70% in 2014.
51% of CEOs worldwide planned to enter into new partnerships or alliances in the next 12 months.
Some 77% of American adults believe that the tech industry has a positive reputation, slightly down from last year’s 80%.