B2B buyers and consumers are alike in at least one way: product quality is the key determinant of their loyalty.
Reputation Management Statistics & Trends
e-Strategy Trends’ continually updated collection of reputation management trends and statistics for marketing, public relations, advertising and strategic communications professionals.
The vast majority of college grads don’t seem to think their social media accounts could negatively affect their chances of securing a job.
When it comes to rating the honest and ethical standards of people in various professions, American adults rate medical professionals highly.
The difference between a good and bad reputation can have a huge impact on consumers’ purchase and recommendation likelihood.
More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months.
This infographic from KBSD illustrates how to manage your online reputation with facts, stats and tips.
Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.
More than one-third (37%) of US adults have decided not to do business with a company because of something they learned about how the company conducts itself.
Almost 6 in 10 online consumers worldwide have recommended companies that they trust in the past 12 months.
The following infographic from George Washington University’s Master’s in Strategic Public Relations Program illustrates five public relations case studies in which organizations successfully addressed a delicate communications problem.