Reviews continue to be extremely important, as 94% of respondents use the internet multiple times a year to find local businesses, and the majority are more likely to use a business based on positive reviews.
Reputation Management Statistics & Trends
e-Strategy Trends’ continually updated collection of reputation management trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Companies around the world are facing an ‘authenticity gap’ as they fail to meet customer expectations in key areas that drive authenticity, such as value and customer care. Trouble is, companies are considered the least credible when they’re talking about those particular areas.
One-third of Americans have stopped using a brand as a direct result of a scandal.
It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.
B2B buyers and consumers are alike in at least one way: product quality is the key determinant of their loyalty.
The vast majority of college grads don’t seem to think their social media accounts could negatively affect their chances of securing a job.
When it comes to rating the honest and ethical standards of people in various professions, American adults rate medical professionals highly.
The difference between a good and bad reputation can have a huge impact on consumers’ purchase and recommendation likelihood.
More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months.
This infographic from KBSD illustrates how to manage your online reputation with facts, stats and tips.