The difference between a good and bad reputation can have a huge impact on consumers’ purchase and recommendation likelihood.
About two-thirds of US consumers have reviewed or recommended a local business through word-of-mouth in the past year.
Almost 6 in 10 online consumers worldwide have recommended companies that they trust in the past 12 months.
Consumers might not reward a company they believe is ethical, but many are likely to punish a company they perceive to be unethical.
76% of agency professionals felt their role in the clients’ business strategy was important, while 65% of client-side marketers thought the same.
The majority of agency professionals and client-side marketers agree: the relationship between the two groups is important for business, viewed as strong and rooted in trust.
Amazon.com is this year’s top-perceived brand among LGBT consumers, jumping from the #6 spot last year.
The BMW Group is this year’s most reputable company, reports the Reputation Group, rising a couple of spots from last year and overtaking The Walt Disney Company.
Some 77% of American adults believe that the tech industry has a positive reputation, slightly down from last year’s 80%.
Millennials are more likely than other generations to take a company’s reputation for social responsibility into account when making purchase decisions.