Posts Tagged ‘Referral Marketing’
Most Effective Online Channels For Customer Retention, Q2 2014 [CHART]
86% of US digital marketers used email marketing regularly—the highest response rate out of all programs listed.
Read MoreTop Online Marketing Tactics For Customer Retention, July 2014 [CHART]
Email’s influence is most pronounced when it comes to retention, beating out social media marketing and content marketing, among others, by a wide margin.
Read MoreMarketers’ Satisfaction With Word-Of-Mouth & Social Media Tactics, April 2014 [CHART]
About 9 in 10 marketers indicate that difficulty measuring offline word-of-mouth (W-O-M) marketing is an obstacle in pursuing a W-O-M strategy at their companies, and 8 in 10 concur with respect to difficulties measuring online social media marketing.
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