Pinterest is way more important than Twitter or Reddit for referral traffic.
Facebook drove nearly two-thirds of social media visits to Shopify-operated stores and claimed about 85% of all orders from social media—a year-over-year increase of 129%.
StumbleUpon referred more traffic to publishers than a host of other popular social sites (such as YouTube and LinkedIn), combined.
Facebook was dominant in terms of social traffic (63% share) – but Polyvore emerged with the highest average order value (AOV).
While Facebook’s share of site visits retreated a little after a surge in November, it remains the comfortable leader, ending 2013 far ahead of its competitors.
More than 1 in 6 visits to the average publisher came from a Facebook referral.
Facebook referred 2.77% of total traffic to Shareaholic’s publisher network from mobile users alone in September.
Facebook is easily the leading social referrer of traffic, confirms a new report from Shareaholic, which analyzed 13 months of data collected from 200,000 publishers reaching more than 250 million unique monthly visitors.
iPhone users drove the greatest percentage of sharing, with 12.4% of users sharing online content on the Apple phone.
Consumers were nearly twice as likely to click and share content through mobile devices, as compared with the desktop.