On regular news days, desktops account for the same amount of content sharing as smartphones—43%.
Teens continue to gravitate to Instagram and away from Facebook.
At 59.4%, Facebook accounts for the most video shares globally among the social networks.
59.4% of video ad shares occur on Facebook, with that figure slightly higher for the US.
Facebook leads among Millennials (18-34) and the general population, representing 55% of content shared to social channels by the former and 70% by the latter.
Millennials (18-34) are far more likely than the general population to share content on social networks and to click on shared content.
25% of US millennial internet users shared digital content via social, with an average four shares per week.
Facebook continues to cement its position as the leading social referrer of website traffic.
Facebook is the clear choice for social care, per the survey, and is also the social channel from which a plurality of respondents expect the quickest response.
Referral traffic from Facebook is rapidly increasing, to the extent that as of March, the social network referred more than one-fifth (21.3%) of traffic to the average website.