Reputation was of utmost importance in several surveys—in one, seeing a 36% increase as a social business tactic between 2011 and 2012.
This infographic by Spark Hire illustrates some HR technology trends.
20% of social media users in the US say they’ve posted something on a social media site that could someday negatively affect an employer’s decision on whether to hire them for a job or allow them to stay at an existing job were they to see it.
Social business is most important to marketing, branding, and reputation management, but customer service and audience engagement isn’t far behind.
Covering 2012 activity, the data shows that viewability rates were lowest on shopping and auction (34.3%) and ad network (36.7%) sites, and highest on employment (68.5%), news (67%) and music and streaming media (66.1%) sites.
Digital’s share of top-line revenue is expected to grow from 47% on average this year to 57% by 2015.
One in ten young people have been rejected for a job because of their social media profile.
41% of marketers say that inbound marketing demonstrates ROI for their company, compared to 9% who believe it doesn’t.
52% of marketers said data had a positive impact on identifying new business leads.
Rich media ads purchased by firms in the travel industry were most likely to be viewable, at 10 percentage points above average, while those in the financial vertical were only seen half the time.