More hotel professionals are increasing their 2017 budgets for digital marketing and social media strategy in a bid to grow consumer awareness and attract more guests,
Up to 162 million people in Europe and the United States—or 20 to 30 percent of the working-age population—engage in some form of independent work.
Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
Proving the ROI of marketing activities is the top challenge for both B2C and B2B organizations.
51% of CEOs worldwide planned to enter into new partnerships or alliances in the next 12 months.
38% of small-business owners said marketing, advertising & PR are top areas where they would have spent more money when starting their business.
New business development ranks as this year’s biggest challenge, cited by 27% of marketers, echoing the focus on revenue growth.
Some 84% of global online consumers aged 16 and older report sharing content online.
Inc. magazine surveyed CEOs on their views on leadership. This infographic highlights the results.