More than two-thirds of job candidates believe that employer brand strength is important (35%) or very important (34%) when they’re evaluating a new job opportunity. The results indicate that employees can be a “valuable asset” in communicating brand strength.
Google took the lead over Facebook last year in referrals to media sites. An analysis from the firm delves into the major referrers by article category, finding that Google search is a bigger referrer than Facebook for most.
Demographics, automation and inequality have the potential to dramatically reshape our world in the 2020s and beyond. The collision of these forces could trigger economic disruption far greater than we have experienced over the past 60 years.
More hotel professionals are increasing their 2017 budgets for digital marketing and social media strategy in a bid to grow consumer awareness and attract more guests,
Up to 162 million people in Europe and the United States—or 20 to 30 percent of the working-age population—engage in some form of independent work.
Employee advocacy is one of the fastest growing social business programs, per a report from the Altimeter Group.
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
Proving the ROI of marketing activities is the top challenge for both B2C and B2B organizations.
51% of CEOs worldwide planned to enter into new partnerships or alliances in the next 12 months.
38% of small-business owners said marketing, advertising & PR are top areas where they would have spent more money when starting their business.