Almost 6 in 10 online consumers worldwide have recommended companies that they trust in the past 12 months.
1 in 5 consumers say they have encountered personalized offers and promotions in-store, while 27% have seen them online.
Millennials appear to be more influenced by word-of-mouth than Baby Boomers, while the latter are more reliant on advertising than the younger generation.
Online shoppers who have opted in to receive promotional emails from retailers not only welcome relevant product recommendations in the messaging they receive, but would also be prepared to share personal preferences in order to receive those personalized recommendations.
48% said online ratings and reviews frequently or always influenced their online purchases, and 37% said the same about their in-store purchases.
Among consumers who sometimes or always recommend brands to others, sharing information face-to-face (80%) remains by far the most popular method of doing so, far ahead of email (51%) and social networks (39%).
B2B commerce is shifting offline to online and self-service, say 57% of B2B vendors from the US and Europe.
Among social networkers who engage with brands on social media, 41% say they typically discover or find out about new products, brands or services by seeing ads on social networks.
7 in 10 smart phone users in the US claim to have used click-to-call to connect with a business directly from the search engine results page.
9 in 10 American adults own a cell phone as of May, and these adults are using their phones for a variety of activities other than voice calls.