Almost half (47 percent) of marketers consider AI to be overhyped, far more than other industry buzzwords, while 43 percent of marketers believe vendors overpromise and underdeliver when it comes to AI.
Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.
Email and social media are the only touch points through which a majority are able to deliver personalized content.
Marketers have embraced real-time marketing tactics to reach a multitude of goals, and their efforts aren’t just limited to social media.
Business owners will increasingly treat marketing as a revenue driver in the next 3-5 years.
Improving segmenting and targeting was the No. 2 priority for improving email marketing ROI in 2015.
96% of executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital,
Close to 6 in 10 global marketers report that their organizations personalize messaging based on understanding of individuals.
83% of IT executives feel a need to align and interact with marketing (up from 77% in 2012) and 69% of marketing executives feel the same way about IT (up from 56% in 2012).
The top benefit of digital tune-in advertising was being able to reach viewers on their mobile phones and tablets, cited by 77% of US broadcasters and syndicators.