Not only is content marketing by far the top digital priority for B2B marketers this year, but it’s also the discipline most likely to get a spending hike this year.
Email and social media are the only touch points through which a majority are able to deliver personalized content.
Marketers have embraced real-time marketing tactics to reach a multitude of goals, and their efforts aren’t just limited to social media.
Business owners will increasingly treat marketing as a revenue driver in the next 3-5 years.
Improving segmenting and targeting was the No. 2 priority for improving email marketing ROI in 2015.
96% of executives from Global 1,000 companies say that their markets and business models are being pressured by the shift to digital,
Close to 6 in 10 global marketers report that their organizations personalize messaging based on understanding of individuals.
83% of IT executives feel a need to align and interact with marketing (up from 77% in 2012) and 69% of marketing executives feel the same way about IT (up from 56% in 2012).
The top benefit of digital tune-in advertising was being able to reach viewers on their mobile phones and tablets, cited by 77% of US broadcasters and syndicators.
Roughly 8 in 10 CMOs around the world believe that marketing will undergo fundamental change over the next 5 years.