This infographic from WordStream illustrates the most important Facebook advertising benchmarks, including click-through rate, cost-per-click, conversion rate, and cost-per-action across 18 different industries.
The restaurant and computer industries enjoy the best net perception among US adults.
A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.
Globally, the number of internet users who use ad blocking software grew by 41% year-over-year in Q2 and reached 198 million in June,
87% of SMB owners and managers agreed that positive customer perceptions of their brands were important.
Baby Boomers on the whole report spending more than they were a year ago.
The most popular reasons for moving are to have more space (22%), be in a new neighborhood (18%) and be closer to family (18%).
The focus for small-business owners (SBOs) is shifting from survival to growth.