Google took the lead over Facebook last year in referrals to media sites. An analysis from the firm delves into the major referrers by article category, finding that Google search is a bigger referrer than Facebook for most.
Buffer partnered with BuzzSumo to analyze more than 43 million posts from the top 20,000 brands on Facebook in one of the largest studies of 2018. The most enaging topics posted as video content to Facebook include food, fashion and beauty, animals, do-it-yourself, and humor. The least engaging topics include finance and stocks, real estate, marketing and cars.
Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.
It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.
Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month.
This infographic from WordStream illustrates the most important Facebook advertising benchmarks, including click-through rate, cost-per-click, conversion rate, and cost-per-action across 18 different industries.
The restaurant and computer industries enjoy the best net perception among US adults.
A majority (53%) of emails are read, meaning that the recipient (presumably) looks at the message for at least 8 seconds.
Including a video in an email increases the click-through rate by 200-300 percent. This statistic and 30 more are included in this infographic from Hyperfine Media that illustrates the many ways video can be used for marketing.
The median click-through rate (CTR) in AdWords across industries is 1.91% on the search network.