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You are here: Home / Archives for Radio Marketing

Industry Reputations [CHART]

Industry Reputations [CHART]

It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.

November 2, 2017 By David Erickson
Filed Under: Consumer Behavior, Public Opinion Tagged With: Advertising Marketing, Agriculture Marketing, Airline Marketing, Automotive Marketing, Banking Marketing, Chart, Education Marketing, Energy Marketing, Entertainment Marketing, Financial Services Marketing, Government Marketing, Grocery Store Marketing, Healthcare Marketing, Legal Marketing, Movie Marketing, Pharmaceutical Marketing, Publishing Marketing, Radio Marketing, Real Estate Marketing, Reputation Management, Restaurant Marketing, Retail Marketing, Sports Marketing, Statistics, Technology Marketing, Telecom Marketing, Television Marketing, Travel Marketing

Consumer Ratings Of Industries & Sectors [CHART]

Consumer Ratings Of Industries & Sectors [CHART]

The restaurant and computer industries enjoy the best net perception among US adults.

January 6, 2017 By David Erickson
Filed Under: Consumer Behavior Tagged With: Accounting Marketing, Advertising, Agriculture Marketing, Airline Marketing, Automotive Marketing, Banking Marketing, Chart, Computer Marketing, Consumer Attitudes, Education Marketing, Farming Marketing, Financial Services Marketing, Government Marketing, Grocery Marketing, Healthcare Marketing, Law Firm Marketing, Legal Marketing, Media Marketing, Movie Marketing, Pharmaceuticals Marketing, Public Relations, Publishing Marketing, Radio Marketing, Real Estate Marketing, Restaurant Marketing, Retail Marketing, Sports Marketing, Statistics, Telecommunications Marketing, Television Marketing, Travel Marketing, Trust, Utilities Marketing

Average Daily Time Spent With Media, 2012-2018 [TABLE]

Average Daily Time Spent With Media, 2012-2018 [TABLE]

Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.

August 17, 2016 By David Erickson
Filed Under: Consumer Behavior, Mobile Marketing, Online Behavior, Social Media Marketing, Video Marketing Tagged With: Magazine Marketing, Magazines, Media Consumption, Media Marketnig, Mobile Behavior, Newspaper Marketing, Newspapers, Print, Radio, Radio Marketing, Statistics, Table, Television

Audio Media Consumption Behavior [WEBINAR]

Audio Media Consumption Behavior [WEBINAR]

Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.

March 21, 2016 By David Erickson
Filed Under: Baby Boomers, Blog Marketing, Consumer Behavior, Content Marketing, Generation V, Generation X, Generations, Millennials, Mobile Marketing, Online Behavior, Social Media Marketing, Technographics, Video Marketing Tagged With: 8Tracks, AccuRadio, AM Radio, Amazon Music, Amazon Prime, Apple Music, Audio Marketing, Automotive Marketing, Blogging, CD Players, Connected Cars, Deezer, Digital Music, Edison Research, Facebook, FM Radio, Gender, Google, Google Play, Hulu, iHeart Radio, Instagram, iTunes, Kik, LinkedIn, Media Consumption, Men, Mobile Behavior, MP3 Players, Music Discovery, Music Marketing, Music Television, Netflix, NextRadio, Online Radio, Outdoor Advertising, Pandora, Pinterest, Pocasting, Podcast Marketing, Podcasting, Radio, Radio Marketing, Radio.com, Report, Rhapsody, Satellite Radio, SiriusXM, Slacker, Smart Phones, Snapchat, Spotify, Statistics, Stitcher, Streaming Video, Tablets, Television, Tidal, Tinder, Tumblr, Tunein, Tunein Radio, Twitter, Vine, Whatsapp, Women, Word Of Mouth, YouTube

Americans’ Attitudes Toward Select Businesses & Industries, Q1 2014 [CHART]

Americans’ Attitudes Toward Select Businesses & Industries, Q1 2014 [CHART]

Just 37% of Americans have a positive view of the advertising and public relations industry.

October 22, 2014 By David Erickson
Filed Under: Consumer Behavior Tagged With: Accounting Marketing, Advertising, Agriculture Marketing, Airline Marketing, Automotive Marketing, Banking Marketing, Chart, Computer Marketing, Consumer Attitudes, Education Marketing, Energy Marketing, Entertainment Marketing, Farming Marketing, Financial Services Marketing, Government Marketing, Grocery Store Marketing, Hospitality Marketing, Movie Marketing, Pharmaceuticals Marketing, Professional Services Marketing, Public Relations, Publishing Marketing, Radio Marketing, Real Estate Marketing, Restaurant Marketing, Retail Marketing, Sports Marketing, Statistics, Technology Marketing, Telecommunications Marketing, Television Marketing, Travel Marketing

How Americans Consume News, September 2013 [CHART]

How Americans Consume News, September 2013 [CHART]

And half of American Facebook users get their news there.

November 14, 2013 By David Erickson
Filed Under: Consumer Behavior, Content Marketing Tagged With: Cable TV, Chart, Magazine Marketing, Media Consumption, Media Marketing, News Marketing, Newspaper Marketing, Radio Marketing, Statistics, Television Marketing

Time Using Tablets By Activity, September 2013 [CHART]

Time Using Tablets By Activity, September 2013 [CHART]

Tablet owners spend half of their device time with entertainment activities such as playing games, reading books, watching live TV or listening to music and radio.

September 27, 2013 By David Erickson
Filed Under: Consumer Behavior, Content Marketing, Email Marketing, Mobile Marketing, Online Behavior, Social Media Marketing, Video Marketing Tagged With: Blogging, Book Marketing, Chart, eBooks, Entertainment Marketing, Gaming, Media Marketing, Mobile Behavior, Mobile Email, Mobile Social Media, Music Marketing, News Marketing, Radio Marketing, Statistics, Tablets, Television Marketing, Video Game Marketing

Time Spent Online By Platform & Content Type, April 2013 [TABLE]

Time Spent Online By Platform & Content Type, April 2013 [TABLE]

Plenty of online content areas were still firmly rooted in PC use, with the desktop accounting for more than 60% of time spent accessing auto, business, TV, news and sports content.

September 27, 2013 By David Erickson
Filed Under: Consumer Behavior, Mobile Marketing, Online Behavior, Social Media Marketing Tagged With: Automotive Marketing, Chart, Computers, Entertainment Marketing, eTailing, Financial Services Marketing, Fitness Marketing, Food Marketing, Gaming, Health Care Marketing, Lifestyle Marketing, Media Consumption, Media Marketing, Mobile Behavior, News Marketing, Radio Marketing, Retail Marketing, Smart Phones, Sports Marketing, Statistics, Tablets, Technology Marketing, Television Marketing, Video Game Marketing, Weather Marketing

Radio Listeners’ Social Media Use, May 2013 [CHART]

Radio Listeners’ Social Media Use, May 2013 [CHART]

83% of radio listeners in the US have a profile on a social networking site.

May 10, 2013 By David Erickson
Filed Under: Blog Marketing, Consumer Behavior, Location-Based Services, Mobile Marketing, Online Behavior, Photo Marketing, Social Media Marketing Tagged With: Blogging, Chart, Classmates.com, Facebook, Foursqure, Google, Instagram, LinkedIn, MySpace, Pheed, Photo Sharing, Pinterest, Radio, Radio Marketing, Snapchat, Social Bookmarking, Statistics, Tumblr, Twitter, Visual Communications

Americans’ Daily Time Spent With Digital Media, 2010-2012 [TABLE]

Americans’ Daily Time Spent With Digital Media, 2010-2012 [TABLE]

US consumers spent an average of 37 minutes daily on social networks in 2012.

May 10, 2013 By David Erickson
Filed Under: Blog Marketing, Content Marketing, Email Marketing, Online Behavior, Search Engine Marketing, Social Media Marketing, Video Marketing Tagged With: Blogging, Gaming, Magazine Marketing, Media Consumption, Newspaper Marketing, Radio Marketing, Search Engine Optimization, Statistics, Table, Video Games

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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