It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.
The restaurant and computer industries enjoy the best net perception among US adults.
Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.
Edison Research has released its latest annual Infinite Dial report that surveys the audio consumption habits of Americans 12 years and older. Edison has been conducting this research since 1998.
Just 37% of Americans have a positive view of the advertising and public relations industry.
And half of American Facebook users get their news there.
Tablet owners spend half of their device time with entertainment activities such as playing games, reading books, watching live TV or listening to music and radio.
Plenty of online content areas were still firmly rooted in PC use, with the desktop accounting for more than 60% of time spent accessing auto, business, TV, news and sports content.
83% of radio listeners in the US have a profile on a social networking site.
US consumers spent an average of 37 minutes daily on social networks in 2012.