Hispanic digital shoppers were asked to identify kinds of advertising that influence their purchasing, social ads scored strongly, cited by 42%.
Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.
After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion.
US small and medium-sized businesses were seeing more success with their website than any other channel.
46% of Inc. 500 executives cited online advertising as the promotional strategy they feel has the most potential to help increase sales.
Internet ads got more mentions than TV ads as a preferred way college students like to learn about products or services, albeit not by a vast margin.
28% of small- and medium-sized businesses said word of mouth was their most effective, up from 26% the previous year.
US ad spending grew by just 0.3% year-over-year in the third quarter to reach $33.7 billion, with year-to-date growth slowing to 2.2%.
TV, online display, and social are the advertising media most likely to influence Hispanics who shop online, almost 8 in 10 of whom are aged 18-34.