More than half of US internet users watch commercials on TV, as opposed to fast-forwarding through them, channel-surfing or simply leaving the room when they came on.
Broadcast TV will boast the lion’s share of ad dollars, at nearly 52%, and the majority of those dollars will be spent on national campaigns.
Baby Boomers are projected to soon account for 70% of disposable income.
Hispanic digital shoppers were asked to identify kinds of advertising that influence their purchasing, social ads scored strongly, cited by 42%.
Mobile-only media such as mobile search and display are the source of a majority of phone calls to businesses.
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.
After growing by 0.9% in 2013, US advertising expenditures maintained a similar rate of growth of 0.7% in 2014 to reach $141.2 billion.
US small and medium-sized businesses were seeing more success with their website than any other channel.
46% of Inc. 500 executives cited online advertising as the promotional strategy they feel has the most potential to help increase sales.