Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.
Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
More than 40% of SMBs in the US rely on social media ads for brand awareness as well as revenue generation.
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
While TV is still the dominant destination for political ad spend, spending on digital channels, is increasing the fastest year over year.
Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.
Millennials are more influenced by political advertising than Gen Xers or Baby Boomers.