Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.
Across 10 technologies, ownership levels are universally greater among working than stay-at-home moms.
Thanks to multitasking, US adults’ average daily time spent with major media will slightly exceed 12 hours this year.
More US teens say they get their news from social networking sites (49%) and family (47%) than from any other source.
eMarketer estimates that 61.6% of kids ages 0 to 11 used the internet at least once a month in 2016.
Listeners make their decisions to commit to a podcast in those crucial opening moments. A mediocre episode with a good intro will almost always perform better than a great episode with a poor intro.
There is a sharp drop off in newscast listening when a cast exceeds five minutes.
Younger consumers spend more time per week watching video on their desktop or laptop, as well as playing games via their console.
US consumers spend an average of 35 hours per week watching live and timeshifted television.
Almost 1 in 5 AM/FM radio listeners report spending more time listening to the radio this year than last, close to twice the proportion of listeners who are tuning in less.