Facebook was the most popular platform this year, used by 89% of B2C marketers.
More than one-third of B2B marketers on Twitter shared content from LinkedIn during the study period.
52% OF marketers cross-posted content to Twitter from from Instagram, 34% from foursquare, 27% from Vine, and 25% from LinkedIn.
This infographic by Marketo takes a look at the state of B2B content marketing.
Roughly half (48.9%) of marketers used YouTube, and 20.6% were on Pinterest, compared to the 82.7% on Twitter and 87.7% on Facebook.
Images, videos and infographics were used by 38.2%, 35.9% and 25.7% of respondents, respectively, and additional data suggested these visual assets were of greatest importance to content marketing programs.
Only the global economic environment, government spending & budgets and regulatory changes were ranked risker than social media.
Each day, one billion names are Googled.