Some 71% of US consumers would be willing to use a mobile app to manage their health.
Wearables are currently most popular among US adults between 25 and 44, who are the most involved in the movement toward data and fitness tracking.
Consumers are more likely to be using digital devices and apps that track their own habits and activities than those that track data from things they own.
Goal tracking was the No. 1 reason for accessing mobile health and fitness apps, cited by three in 10 internet users who used or planned to use them.