31% of US smart phone owners have texted or scanned a QR code to get more information or a special in-store deal.
Young Americans are more likely than the average shopper to use their mobile devices for a range of shopping activities.
The greatest percentage of respondents—by a wide margin—employed mobile sites or landing pages, at 70%.
The greatest percentage of social-savvy restaurants used Facebook (94%) this year, followed by Twitter (77%) and Yelp (53%).
About four out of 10 gays, lesbians and bisexual men and women had “liked” a business on Facebook.
B2B exhibitors say that their most important objectives for participating in exhibitions are to build brand awareness and identify and reach new customers.
A major area of interest for digitally minded grocers is increasing the ability of customers to interact with retailers through a variety of channels.
Latinas are more likely than non-Hispanic white females to engage in a variety of activities on their mobile devices.
64% of scanners in Q2 were male, fairly unchanged from 65% in Q1 of this year and 68% in Q1 2012.
49% of respondents used mobile email, compared with 38% who said they used SMS or MMS and 20% who cited push notifications.