The first, most overarching trend for B2B mobile marketing in 2016 is that mobile’s role in the workplace will continue to grow.
This infograph by PointRoll illustrates the history of online advertising.
Roughly 4 in 10 smartphone users say they currently use or would consider using their smartphone to find or redeem coupons.
40% of mobile phone users surveyed across 23 countries claim to regularly compare prices while in-store.
Only 14% of US smartphone owners said they planned to make a purchase on such devices this holiday season.
Nearly two-thirds of mobile moms have researched over-the-counter medications online via smartphone.
Internet users 45 and younger are more likely to partake in digital grocery shopping activities than older adults.
88% of US lesbian and bisexual female internet users said they used Facebook for personal communications, and 79% of gay and bisexual males reported the same.
One-quarter of respondents said they researched products on their mobile devices prior to visiting a store weekly.
This infographic from vouchercloud illustrates the many facets of the mobile consumer.