Of 293 organizations measured across 20 industries, just 6% earned Excellent (above 70%) trust ratings.
Publix enjoys the best customer experience rating of 293 companies measured.
Comcast had the lowest customer service rating of the 233 companies measured, while USAA took the top spot for the second consecutive year.
Walmart is not only North America’s most valuable brand, it’s the world’s.
Amazon and L.L.Bean were the standard-bearers, each with a score of 90 on a 100-point scale.