A number of publishers first focused on automating the writing process, with bots creating stories based on structured data such as box scores and financial reports.
Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.
CDOs were most common in the advertising industry, which accounted for 36% of the total last year. The media, publishing, nonprofit and retail sectors rounded out the top five.
Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014.
Yesmail’s analysis of email database subscriber behavior during Q2 shows that just 1.3% of B2B email subscribers were active, the lowest proportion of the industries studied.
Mobile devices accounted for 64.5% of all email opens during the second quarter of this year.
Mobile accounted for a majority 52% of email opens in Q3, up from 49% in Q2.
While readers clicked on 23% of emails opened on desktop in Q2 2013 in the US, only 11% did so for emails on mobile.
For overall Facebook ads served by industry, sports cost by far and away the most, at a CPM of $9.08.
General retail and telecommunications had the most success generating page “likes,” at a rate of 0.11% and 0.10%, respectively.