Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.
CDOs were most common in the advertising industry, which accounted for 36% of the total last year. The media, publishing, nonprofit and retail sectors rounded out the top five.
Some 17% of permissioned emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2013 to April 2014.
Yesmail’s analysis of email database subscriber behavior during Q2 shows that just 1.3% of B2B email subscribers were active, the lowest proportion of the industries studied.
Mobile devices accounted for 64.5% of all email opens during the second quarter of this year.
Mobile accounted for a majority 52% of email opens in Q3, up from 49% in Q2.
While readers clicked on 23% of emails opened on desktop in Q2 2013 in the US, only 11% did so for emails on mobile.
For overall Facebook ads served by industry, sports cost by far and away the most, at a CPM of $9.08.
General retail and telecommunications had the most success generating page “likes,” at a rate of 0.11% and 0.10%, respectively.
Telecom (0.919%) and publishing (0.79%) brands are leading the charge in Facebook click-through rates.