The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.
More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
One-third of US adults report having ever used social media to ask a customer service question.
More than 7 in 10 US SMBs are buying some type of digital services today.
CDOs were most common in the advertising industry, which accounted for 36% of the total last year. The media, publishing, nonprofit and retail sectors rounded out the top five.
76% of agency professionals felt their role in the clients’ business strategy was important, while 65% of client-side marketers thought the same.
The majority of agency professionals and client-side marketers agree: the relationship between the two groups is important for business, viewed as strong and rooted in trust.
Roughly two-in-three Twitter news users (67%) report regularly seeing at least six of the 11 news topics asked about, compared with 57% of Facebook news users.
Nearly six-in-ten Twitter news users use the site to keep up with a news event as it is happening.
Understanding buyer needs or pain points counts as the most important go-to-market strategy for a product launch.