For some activities, mobile users have a clear preference about app vs. browser usage.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Among paid media channels, traditional media outperform online and mobile ads in trust.
The average earned media value from US influencer marketing programs was 1.4 times higher in H1 2015 than the overall average in full-year 2014.
More than eight-in-10 global respondents say they completely or somewhat trust the recommendations of friends and family.
One-third of US adults report having ever used social media to ask a customer service question.
More than 7 in 10 US SMBs are buying some type of digital services today.
CDOs were most common in the advertising industry, which accounted for 36% of the total last year. The media, publishing, nonprofit and retail sectors rounded out the top five.
76% of agency professionals felt their role in the clients’ business strategy was important, while 65% of client-side marketers thought the same.
The majority of agency professionals and client-side marketers agree: the relationship between the two groups is important for business, viewed as strong and rooted in trust.