Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.
Trust in the institutions of government, business, media and NGOs has increased across the globe.
69% of US internet users find TV news to be the most effective political marketing channel.
The following infographic from George Washington University’s Master’s in Strategic Public Relations Program illustrates five public relations case studies in which organizations successfully addressed a delicate communications problem.
Marketers—especially business-to-business marketers—use events, not only to network or target C-suite execs, but also to generate demand.
Events like trade shows and conferences are a good way for marketing professionals to network, and they are also the most effective method for engaging C-suite decision-makers.
For some activities, mobile users have a clear preference about app vs. browser usage.
Millennials report the highest levels of trust in advertising almost all of the 19 formats listed.
Among paid media channels, traditional media outperform online and mobile ads in trust.