More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months.
Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software.
The restaurant and computer industries enjoy the best net perception among US adults.
Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness.
This infographic from MediaMiser highlights what the future of public relations will look like as technology transforms the industry.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.
Trust in the institutions of government, business, media and NGOs has increased across the globe.
69% of US internet users find TV news to be the most effective political marketing channel.
The following infographic from George Washington University’s Master’s in Strategic Public Relations Program illustrates five public relations case studies in which organizations successfully addressed a delicate communications problem.