Higher education institutions got the most bang for the buck in digital PR last year, enjoying an average of more than 121,000 social shares from press mentions per month.
Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.
Used by almost 9 in 10 respondents, email marketing is the most popular channel used by B2B marketers to acquire customers.
More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months.
Word-of-mouth is a key purchase influencer for consumers, and it appears to also have a strong sway over purchase decisions for business software.
The restaurant and computer industries enjoy the best net perception among US adults.
Some 94% of respondents who had secured top-tier public relations feature coverage reported an increase in brand awareness.
This infographic from MediaMiser highlights what the future of public relations will look like as technology transforms the industry.
Professionals meetings and conferences occupy the largest share (13.7%) of medical marketing budgets.
Business leaders are once again confident in the general direction of their marketing budgets this year, as 56% of respondents expect to increase their budgets.