This infographic from USC Dornsife College illustrates the logic and emotions that come into play as advertising attempts to persuade us.
This infographic, based on the research included in Author Robert Cialdini’s book Pre-Suasion, illustrates the importance of setting the stage for people to be in the right frame of mind in order to be persuaded by a marketing message.
This infographic illustrates the psychological uses of color in marketing.
This infographic illustrates six dynamics of the psychology of social commerce.
Persuasion Infographic: This infographic by everreach illustrates many of the psychological factors involved in persuasion and influence.
This inforgraphic from WebpageFX illustrates color’s effect on the brain with regard to marketing communications.
This infographic from AWP illustrates the neurological characteristics of winning personalities.
This infographic by NowSourcing makes the argument that social media is making society more narcissistic.
Those who see personal value are more than 3 times as likely to say they would make a purchase than those who do not recognize any personal value (71% vs. 22.6%).
American women are 61% more likely than men to say they shop and spend money to improve their mood.