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Home » Psychographics

Audience Identification [INFOGRAPHIC]

Infographic: Audience Identification

This infographic from Digital Marketing Philippines illustrates the steps to follow to identify and reach your target audience online.

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September 30, 2018 By David Erickson Leave a Comment
Filed Under: Content Marketing Tagged With: Infographic, Marketing Personas, Psychographics, Social Listening

Moms’ Most-Watched Movie Genres On TV [CHART]

Chart: Moms' Most-Watched Movie Genres on TV

Moms love action and men watch romance. Surprised? A study from Adobe Digital Insights finds that some stale stereotypes simply don’t apply. Mothers watch Crime and Action movies more regularly than Romances, while many men often watch Musicals and Romance movies.

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January 3, 2018 By David Erickson
Filed Under: Consumer Attitudes, Consumer Behavior, Content Marketing, Demographics, Media Consumption Tagged With: Chart, Entertainment Marketing, Gender, Men, Mothers, Movie Marketing, Psychographics, Statistics, Television, Women

American Cultural Divide: 3 TV Shows’ Popularity By Geography [MAPS]

Map: Empire Popularity In US

The New York Times has analyzed Facebook data on the demographics of Americans who like 50 different television shows by way of illustrating America’s cultural divide.

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December 27, 2016 By David Erickson
Filed Under: Analytics, Consumer Attitudes, Consumer Behavior, Content Marketing, Demographics, Ethnic Marketing, Online Behavior, Social Media Marketing Tagged With: African Americans, Culture, Duck Dynasty, Empire, Entertainment Marketing, Facebook Marketing, Geographic Targeting, Hispanics, Latinos, Maps, Modern Family, Online Politics, Political Targeting, Politics, Psychographics, Rural, Television, Urban

Essential Data To Create Effective Visual Content, April 2015 [CHART]

Nearly 58% of marketers said being able to automatically mine consumer insights would save their team the most time.

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July 24, 2015 By David Erickson
Filed Under: Analytics, Content Marketing, Demographics, eCommerce, Local Internet Marketing, Online Behavior, Social Media Marketing, Visual Communications Tagged With: Chart, Psychographics, Statistics

Top Audience Targeting Types For Branding, May 2015 [CHART]

Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.

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July 6, 2015 By David Erickson
Filed Under: Advertising, Consumer Behavior, Demographics, eCommerce, Online Behavior, Retargeting, Search Engine Advertising, Search Engine Marketing, Social Media Advertising, Social Media Marketing Tagged With: Brand Marketing, Branding, Chart, Personalization, Psychographics, Statistics

Orange Is The New Black Fans On Social [INFOGRAPHIC]

This infographic looks at the demographics and psychographics of Netflix’s Orange Is The New Black fans on social media.

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June 16, 2015 By David Erickson
Filed Under: Consumer Behavior, Demographics, Generations, Millennials, Online Behavior, Social Media Marketing Tagged With: #OITNB, Entertainment Marketing, Gender, Household Income, Infographic, Men, Netflix, Orange Is The New Black, Psychographics, Statistics, Television Marketing, Twitter, Women

CMOs’ Beliefs About Social Data & Business Trends [CHART]

Roughly 4 in 5 CMOs believe that social data is at least somewhat effective in indicating: discernible trends or patterns that may impact the business.

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July 31, 2012 By David Erickson
Filed Under: Consumer Attitudes, Social Media Marketing Tagged With: Brand Marketing, Branding, Chart, CMOs, Online Branding, Online Sentiment, Psychographics, Purchase Influence, Sentiment, Statistics

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