Psychographics
Audience Identification [INFOGRAPHIC]
This infographic from Digital Marketing Philippines illustrates the steps to follow to identify and reach your target audience online.
Read MoreMoms’ Most-Watched Movie Genres On TV [CHART]
Moms love action and men watch romance. Surprised? A study from Adobe Digital Insights finds that some stale stereotypes simply don’t apply. Mothers watch Crime and Action movies more regularly than Romances, while many men often watch Musicals and Romance movies.
Read MoreAmerican Cultural Divide: 3 TV Shows’ Popularity By Geography [MAPS]
The New York Times has analyzed Facebook data on the demographics of Americans who like 50 different television shows by way of illustrating America’s cultural divide.
Read MoreEssential Data To Create Effective Visual Content, April 2015 [CHART]
Nearly 58% of marketers said being able to automatically mine consumer insights would save their team the most time.
Read MoreTop Audience Targeting Types For Branding, May 2015 [CHART]
Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.
Read MoreOrange Is The New Black Fans On Social [INFOGRAPHIC]
This infographic looks at the demographics and psychographics of Netflix’s Orange Is The New Black fans on social media.
Read MoreCMOs’ Beliefs About Social Data & Business Trends [CHART]
Roughly 4 in 5 CMOs believe that social data is at least somewhat effective in indicating: discernible trends or patterns that may impact the business.
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