The New York Times has analyzed Facebook data on the demographics of Americans who like 50 different television shows by way of illustrating America’s cultural divide.
Nearly 58% of marketers said being able to automatically mine consumer insights would save their team the most time.
Psychographics (such as interests and lifestyle) and demographics are the most important types of audience targeting for digital branding campaigns.
This infographic looks at the demographics and psychographics of Netflix’s Orange Is The New Black fans on social media.
Roughly 4 in 5 CMOs believe that social data is at least somewhat effective in indicating: discernible trends or patterns that may impact the business.