Prosumers

Global Attitudes Toward Modern Life [CHART]

via marketingcharts.com Modernity doesn’t equate to progress for a large proportion of consumers across the world, finds Euro RSCG Worldwide in a survey of more than 7,000 adults in 19 countries. Comparing results from mainstream consumers and “prosumers” (those who are leading-edge, making up 16% of the sample), the survey finds that 62% of prosumers…

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