This infographic from SEMRush highlights the content marketing challenges outlined in a white paper collaboration with the Content Marketing Institute.
Companies were more likely to hire digital marketers than creative services professionals last year, and that trend looks set to repeat itself this year.
Data analytics is perceived to be the most difficult skill to find when building marketing teams.
Reputation was of utmost importance in several surveys—in one, seeing a 36% increase as a social business tactic between 2011 and 2012.
71% of client-side marketers view a single collaboration system as a differentiator for an agency over its competition, per findings from a Central Desktop survey released in June 2012.