![Increased 2015 Spending Plans For Email Marketing [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/01/183263-150x150.gif)
More than six in 10 marketers said they’d up investments in email marketing.
Marketers Give Themselves Customer-Centricity Ratings, August 2014 [CHART]
![Marketers Give Themselves Customer-Centricity Ratings, August 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/08/EconsultancyOracle-Global-Marketers-Customer-Centricity-Aug2014-150x150.png)
Close to 6 in 10 global marketers report that their organizations personalize messaging based on understanding of individuals.
B2B Marketing Databases Completeness, May 2014 [CHART]
![B2B Marketing Databases Completeness, May 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/05/NetProspex-B2B-Marketing-Record-Completeness-May2014-150x150.png)
Of the more than 61 million records analyzed, only about 1 in 8 contained completed industry, employee and revenue fields, data types that NetProspex reminds are crucial for segmentation and targeting.