More than six in 10 marketers said they’d up investments in email marketing.
Marketers Give Themselves Customer-Centricity Ratings, August 2014 [CHART]
Close to 6 in 10 global marketers report that their organizations personalize messaging based on understanding of individuals.
B2B Marketing Databases Completeness, May 2014 [CHART]
Of the more than 61 million records analyzed, only about 1 in 8 contained completed industry, employee and revenue fields, data types that NetProspex reminds are crucial for segmentation and targeting.