Posts Tagged ‘Programmatic Media Buying’
Media Buyers' Top Concerns Over Programmatic Buying, February 2013 [CHART]
The greatest percentage (68%) of media buyers wanted more data to inform bids.
Read MoreTop Publisher Concerns Over Programmatic Trading, February 2013 [CHART]
When asked what part of the ad-sales process could be automated, publishers ranked reviewing an ad’s quality last.
Read MoreProspects For Programmatic Media Buying, February 2013 [CHART]
70% of North American media buyers and publishers are already doing some programmatic trading.
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