Following triple-digit gains in 2013 & 2014, programmatic ad spending will continue on a solid growth trajectory in 2015, rising nearly 50% to $14 billion.
67.1% purchased video programmatically, vs. 23.5% who said the same about TV.
Only 15% of US senior ad buyers reported using programmatic for TV ads.
US marketers and agencies made it clear that they wanted brand safety most when purchasing programmatically.
In 2015, global advertisers will lose $6.3B to bots—nonhuman traffic capable of consuming any digital content including text, video images, audio and more.
A better understanding of audiences (51%) ranks as the top priority.
Transparency was a problem for 72% of brand executives and nearly as many agency executives.
It is estimated that 60% of display ad spending in the Netherlands would be programmatic by 2017.
Publishers in the Netherlands expected to sell 86% of both mobile and tablet ads programmatically in five years.
US client-side marketers who were using programmatic appeared uncomfortable handling the tactic in-house.