Consumers are more likely to trust banks—and even insurance firms—than marketing or advertising companies. That’s according to a September 2017 PwC survey, which found that just 6% of US internet users said they trusted media and entertainment companies.
Brands continue to increase their email volume, registering a 24.8% year-over-year rise in Q3.
Some 21% of permission emails from legitimate senders around the world failed to reach the inbox during the year-long period from May 2014 to April 2015.
The internet of things (IoT) continues to grow, connecting more devices to each other to help run more of everyday life, but there’s still a massive awareness gap.
Facebook advertising CPMs were highest for the telecommunications industry and lowest for the gaming vertical in Q1 2015.
Social media users are more likely to respond to product offers shared by friends and family in their networks than to offers included in sponsored posts and social display ads.
On average, 44% of companies had increased their ability to understand large sets of data.
Just 37% of Americans have a positive view of the advertising and public relations industry.
Preparation and planning for the IoT varied greatly across sectors.
This infographic by LinkedIn illustrates trends related to saleswomen during the past decade.