The primary benefits that firms receive from employee advocacy are increased visibility (79%) and brand recognition (65%).
83% of marketers believed that it would be very important to know how to make data-informed decisions to respond to disruptions to their jobs.
54% of Americans said social network profiles would be important to their careers in the next five years.
Respondents indicated that the most necessary skill today is the ability to use data analysis to extract predictive findings from big data.
Almost 8 in 10 digital media professionals are at least satisfied with their jobs.
Last year, 93% of recruiters placed a candidate using LinkedIn.
82.6% of recruiters said they planned to use LinkedIn more than they did already.
Just 50% rated their understanding of ROI from digital marketing channels as Good (33%) or Very Good (17%), down from 55% last year.
Only 46% of marketers say their teams are well equipped to handle new trends and technologies.
Interacting with their peers in professional communities was by far the most frequent use of social media amongst professionals.