This infographic from Market Pro illustrates eight skills marketers must have by 2020 to succeed.
The vast majority of college grads don’t seem to think their social media accounts could negatively affect their chances of securing a job.
The primary benefits that firms receive from employee advocacy are increased visibility (79%) and brand recognition (65%).
83% of marketers believed that it would be very important to know how to make data-informed decisions to respond to disruptions to their jobs.
54% of Americans said social network profiles would be important to their careers in the next five years.
Respondents indicated that the most necessary skill today is the ability to use data analysis to extract predictive findings from big data.
Almost 8 in 10 digital media professionals are at least satisfied with their jobs.
Last year, 93% of recruiters placed a candidate using LinkedIn.
82.6% of recruiters said they planned to use LinkedIn more than they did already.
Just 50% rated their understanding of ROI from digital marketing channels as Good (33%) or Very Good (17%), down from 55% last year.