Online shoppers enjoy using mobile devices for their e-commerce activities, but a great online shopping experience depends on more than just ease-of-use on mobile devices. That’s according to a report from Namogoo, which surveyed almost 1,400 online shoppers in the US on the factors that make and break the e-commerce experience.
More than half of US marketing decision-makers surveyed said they create customer testimonials and product/service overview videos intended for distribution on social media, making those the two most popular types of video.
Marketers are brimming with enthusiasm about video. More than 9 in 10 believe that video content is becoming more important, while 7 in 10 report that video converts better than other content formats and almost three-quarters feel that the ROI is steady or improving.
Among US digital video viewers polled, 62.5% said that companies using video marketing understood how to reach their customers.