Online shoppers enjoy using mobile devices for their e-commerce activities, but a great online shopping experience depends on more than just ease-of-use on mobile devices. That’s according to a report from Namogoo, which surveyed almost 1,400 online shoppers in the US on the factors that make and break the e-commerce experience.
The top content formats produced by content marketers in the US are research/original data, infographics and product reviews.
YouTube is the most popular channel among all generations for product review videos.
This infographic by Mediakix illustrates the most popular types of videos on YouTube.
Newsletter sign-ups are the top features of B2B websites.
Some 88% of expectant women and mothers with children up to 8 years old own a smart phone.
60% of moms reported that retailer apps were the most popular apps to help them make purchase decisions.