Of the 1,006 US digital buyers surveyed in a June 2018 study from Yes Lifecycle, just 9% of respondents said they don’t ignore emails from retailers.
More than three-quarters (77%) of marketers are personalizing their email marketing, which, joined by websites (52%), are the only channels in which a majority use personalization. That’s according to the 2018 Trends in Personalization report [PDF] from Evergage and Researchscape International, which surveyed 300 marketers on their personalization efforts.
8 in 10 Americans who read promotional emails from retailers find it helpful when retailers send emails featuring products based on past purchases.
66% of B2B respondents noted customer expectations as a primary driver of their investment in omni-channel initiatives.
Brand enthusiasts find product recommendations based on prior purchase history to be both helpful and influential.
In November 2013, 44% of boomers said they showroomed.
Recommendations for products that marketers think the consumer might like came out on top, cited by 48% as the feature they would most like to see in a targeted ad.