![Attitudes Toward Advertsing Formats By Generation [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2017/01/Attitudes-Toward-Advertising-Formats-by-Generation-150x150.png)
The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
Generation X Purchase Influences, 2014 & 2016 [CHART]
![Generation X Purchase Influences, 2014 & 2016 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2016/12/generation-x-purchase-influences-2014-2016-150x150.png)
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
Top Influences Over US Consumers’ Purchase Decisions, April 2015 [CHART]
![Top Influences Over US Consumers’ Purchase Decisions, April 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/05/Deloitte-US-Consumers-Purchase-Influencers-Apr2015-150x150.png)
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.
Interest In TV Commerce, March 2015 [CHART]
![Interest In TV Commerce, March 2015 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2015/03/DeliveryAgentNielsen-Interest-in-TV-Commerce-Activities-Mar2015-150x150.png)
Roughly 7 in 10 US adults who have a TV or other device connected to the internet agree that they would be interested in using their remote while watching TV ads to have a sample of a product automatically mailed to them.
Changing Marketing Media Mix, August 2014 [CHART]
![Changing Marketing Media Mix, August 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/09/CMOCouncil-Marketers-Changing-Media-Mix-Aug20141-150x150.png)
Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.
Women’s Trust In Word-of-Mouth Recommendations [INFOGRAPHIC]
![Women’s Trust In Word-of-Mouth Recommendations [INFOGRAPHIC]](http://trends.e-strategyblog.com/wp-content/uploads/2014/05/lhj_women_word_of_mouth-150x150.jpg)
This infographic illustrates results from a Ladies Home Journal survey of women’s attitudes toward word of mouth recommendations.
US Consumers’ Biggest Purchase Influencers, April 2014 [CHART]
![US Consumers’ Biggest Purchase Influencers, April 2014 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/04/Deloitte-US-Consumers-Biggest-Purchase-Influencers-Apr2014-150x150.png)
Word-of-mouth emerges as most influential, with TV ads leading the way among paid media.
Attitudes Toward Brand Advertising During The Winter Olympics [CHART]
![Attitudes Toward Brand Advertising During The Winter Olympics [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2014/02/169667-150x150.gif)
A June 2013 study by Experian Marketing Services found that Olympic TV viewers in the US would likely notice brands’ ads while watching.
Will Olympics Viewers & Branding, February 2014 [TABLE]
![Will Olympics Viewers & Branding, February 2014 [TABLE]](http://trends.e-strategyblog.com/wp-content/uploads/2014/02/Experian-Winter-Olympics-Viewers-and-Branding-Feb2014-150x150.png)
Winter Olympics viewers are quite receptive to branded messaging on TV.
Trust In Advertising, September 2013 [CHART]
![Trust In Advertising, September 2013 [CHART]](http://trends.e-strategyblog.com/wp-content/uploads/2013/09/Nielsen-Trust-in-Advertising-Sept2013-150x150.png)
84% of respondents said they completely or somewhat trust recommendations from people they know, a 6% point increase from 2007.