The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.
Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.
When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.
Roughly 7 in 10 US adults who have a TV or other device connected to the internet agree that they would be interested in using their remote while watching TV ads to have a sample of a product automatically mailed to them.
Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.
This infographic illustrates results from a Ladies Home Journal survey of women’s attitudes toward word of mouth recommendations.
Word-of-mouth emerges as most influential, with TV ads leading the way among paid media.
A June 2013 study by Experian Marketing Services found that Olympic TV viewers in the US would likely notice brands’ ads while watching.
Winter Olympics viewers are quite receptive to branded messaging on TV.