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You are here: Home / Archives for Product Placement

How Podcasters Make Money [CHART]

How Podcasters Make Money [CHART]

Podcast audiences continue to grow, and there are signs that advertisers are warming to their receptive audiences.

November 17, 2017 By David Erickson
Filed Under: Advertising, Blog Marketing, Consumer Behavior, Content Marketing Tagged With: Blogging, Chart, Consulting Services, Content Monetization, Podcast Advertising, Podcasting, Product Placement, Public Speaking, Statistics

Attitudes Toward Advertsing Formats By Generation [INFOGRAPHIC]

Attitudes Toward Advertsing Formats By Generation [INFOGRAPHIC]

The dislike of cinema advertising by Gen Xers may be explained by the fact that they grew up watching movies before the introduction of cinema advertising.

January 14, 2017 By David Erickson
Filed Under: Advertising, Consumer Behavior, Generation V, Generation X, Generations, Millennials, Mobile Marketing, Online Behavior, Search Engine Marketing, Video Marketing Tagged With: Banner Advertising, Cinema Advertising, Consumer Attitudes, Direct Mail, Display Advertising, Infographic, Magazine Advertising, Mobile Advertising, Mobile Behavior, Mobile Video, Newspaper Advertising, Online Advertising, Outdoor Advertising, Print Advertising, Product Placement, Radio Advertising, Search Engine Advertising, Statistics, Television Advertising, Video Advertising

Generation X Purchase Influences, 2014 & 2016 [CHART]

Generation X Purchase Influences, 2014 & 2016 [CHART]

Of the major adult generations, Gen Xers (35-49) are the most likely to say that they’re exposed to multiple ads on the radio in a typical day.

December 15, 2016 By David Erickson
Filed Under: Advertising, Consumer Behavior, Demographics, Email Marketing, Generation X, Generations, Mobile Marketing, Online Behavior, Search Engine Marketing, Social Media Marketing, Video Marketing Tagged With: Chart, Cinema Advertising, Direct Mail, Magazine Advertising, Mobile Advertising, Newspaper Advertising, Online Ratings, Online Reviews, Outdoor Advertising, Print Advertising, Product Placement, Radio Advertising, Search Engine Advertising, Smart Phones, Social Media Advertising, Statistics, Tablets, Television Advertising, Video Advertising, Video Game Advertising, Word Of Mouth, YouTube

Top Influences Over US Consumers’ Purchase Decisions, April 2015 [CHART]

Top Influences Over US Consumers’ Purchase Decisions, April 2015 [CHART]

When it comes to influencing consumers’ purchases, word-of-mouth continues to outperform all paid media.

April 29, 2015 By David Erickson
Filed Under: Advertising, Consumer Behavior, Email Marketing, Mobile Marketing, Online Behavior, Social Media Marketing, Video Marketing Tagged With: Celebrity Endorsements, Chart, Cinema Advertising, Consumer Attitudes, Magazine Advertising, Mobile Advertising, Mobile Apps, Newspaper Advertising, Online Ratings, Online Reviews, Outdoor Advertising, Product Placement, Radio Advertising, Social Media Advertising, Statistics, Television Advertising, Text Messaging, Twitter, Video Game Advertising, Video Games, Website Marketing, Word Of Mouth

Interest In TV Commerce, March 2015 [CHART]

Interest In TV Commerce, March 2015 [CHART]

Roughly 7 in 10 US adults who have a TV or other device connected to the internet agree that they would be interested in using their remote while watching TV ads to have a sample of a product automatically mailed to them.

March 13, 2015 By David Erickson
Filed Under: Consumer Behavior, eCommerce, Online Behavior Tagged With: Chart, Consumer Attitudes, Interactive Television, Music Marketing, Product Placement, Retail Marketing, Statistics, TV Commerce

Changing Marketing Media Mix, August 2014 [CHART]

Changing Marketing Media Mix, August 2014 [CHART]

Digital channels are beginning to rank among the top-budgeted areas of marketers’ program spend.

September 9, 2014 By David Erickson
Filed Under: Advertising, Event Marketing, Mobile Marketing, Search Engine Marketing, Social Media Marketing, Video Marketing Tagged With: AdWords, Banner Advertising, Chart, Coupons, Internet Advertising, Magazine Advertising, Mobile Search, Mobile SEO, Newspaper Advertising, Online Advertising, Outdoor Advertising, Print Advertising, Product Placement, Radio Advertising, Retail Marketing, Retargeting, Search Engine Advertising, Search Engine Optimization, Social Media Advertising, Statistics, Television, Television Advertising, Text Messaging, Trade Show Marketing

Women’s Trust In Word-of-Mouth Recommendations [INFOGRAPHIC]

Women’s Trust In Word-of-Mouth Recommendations [INFOGRAPHIC]

This infographic illustrates results from a Ladies Home Journal survey of women’s attitudes toward word of mouth recommendations.

May 9, 2014 By David Erickson
Filed Under: Advertising, Consumer Behavior, Demographics, Online Behavior Tagged With: Alcoholic Marketing, Automotive Marketing, Banner Advertising, Beverage Marketing, Cinema Advertising, Food Marketing, Gender, Infographic, Internet Advertising, Magazine Marketing, Online Advertising, Product Placement, Statistics, Travel Marketing, Website Marketing, Women, Word Of Mouth

US Consumers’ Biggest Purchase Influencers, April 2014 [CHART]

US Consumers’ Biggest Purchase Influencers, April 2014 [CHART]

Word-of-mouth emerges as most influential, with TV ads leading the way among paid media.

April 4, 2014 By David Erickson
Filed Under: Advertising, Consumer Behavior, Email Marketing, Mobile Marketing, Online Behavior, Social Media Marketing, Web Development Tagged With: Chart, Cinema Advertising, Consumer Attitudes, eTailing, Magazine Advertising, Mobile Behavior, Newspaper Advertising, Online Ratings, Online Reviews, Outdoor Advertising, Print Advertising, Product Placement, Radio Advertising, Retail Marketing, Social Media Advertising, Statistics, Television Advertising, Text Messaging, Video Game Advertising, Website Marketing, Word Of Mouth

Attitudes Toward Brand Advertising During The Winter Olympics [CHART]

Attitudes Toward Brand Advertising During The Winter Olympics [CHART]

A June 2013 study by Experian Marketing Services found that Olympic TV viewers in the US would likely notice brands’ ads while watching.

February 24, 2014 By David Erickson
Filed Under: Advertising, Consumer Behavior, Sponsorships Tagged With: Brand Marketing, Celebrities, Celebrity Marketing, Chart, Consumer Attitudes, Olympics, Product Placement, Sochi Olympics, Sports Marketing, Statistics

Will Olympics Viewers & Branding, February 2014 [TABLE]

Will Olympics Viewers & Branding, February 2014 [TABLE]

Winter Olympics viewers are quite receptive to branded messaging on TV.

February 18, 2014 By David Erickson
Filed Under: Consumer Behavior, Event Marketing, Sponsorships Tagged With: Celebrities, Olympics, Product Placement, Sports Marketing, Statistics, Table, Television Advertising

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Internet Marketing Blog or to eStrategy TV. Published throughout the day by David Erickson David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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