Senior marketers in the US, UK and Australia prioritize social media more than any other communications channels for product launches.
As concerns about ad blocking grow, influencer marketing is becoming more important to brands. YouTube, Instagram and Snapchat have become popular channels, and new tools are making it easier to work with influencers.
Events are one way for B2B marketers to engage and advance their relationships with customers.
Understanding buyer needs or pain points counts as the most important go-to-market strategy for a product launch.
Finance advertisers on the Millennial Media network are most focused on brand awareness and engagement (37% of campaign goals).
A plurality 34% of mobile campaigns on the Millennial Media network counted site/mobile traffic as their goal, with brand awareness and engagement (23%) the second-most popular goal.
Acquiring new customers and retaining existing ones were the top priorities cited by US marketing leaders.
Marketing professionals worldwide were most likely to collaborate with influencers when launching products or distributing content.
Marketers are shifting their budgets from traditional to digital marketing. Indeed, just 1 in 4 media buyers believe that traditional media will maintain a greater share of the marketing budget than digital in the years to come.