Marketers are brimming with enthusiasm about video. More than 9 in 10 believe that video content is becoming more important, while 7 in 10 report that video converts better than other content formats and almost three-quarters feel that the ROI is steady or improving.
Two-thirds of SMBs create marketing videos at least 4 times a year.
Three-quarters of US SMBs actively worked on lead generation tactics, with a variety of different types of content used for this purpose.
Free trials and live demonstrations with a sales representative appear to get high quality and quantity ratings from marketers.