AYTM Market Research found in August that 18% of US internet users were very concerned with online privacy and security, with another 19.7% responding with general concern.
US internet users remain concerned about the security of their information—especially when that information is in the hands of retailers.
Nearly nine in 10 internet users worldwide believe that good service makes them feel more positive about brands.
Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to the amount of ads on the sites.
44% of Millennials believe that their personal information is actually kept private by the companies they do business with all or most of the time.
Slightly fewer than one-third of consumers say they are ‘very confident’ in retailers’ ability to keep their private information secure.
74% were not familiar with the campaign supporting AdChoices brand awareness.
Customer experience has been tabbed marketers’ most exciting opportunity this year.
People were most likely to worry about their social security numbers getting out.
Fully 44% of Americans said they hadn’t taken any online security precautions in the past 30 days.