44% of Millennials believe that their personal information is actually kept private by the companies they do business with all or most of the time.
Slightly fewer than one-third of consumers say they are ‘very confident’ in retailers’ ability to keep their private information secure.
74% were not familiar with the campaign supporting AdChoices brand awareness.
Customer experience has been tabbed marketers’ most exciting opportunity this year.
People were most likely to worry about their social security numbers getting out.
Fully 44% of Americans said they hadn’t taken any online security precautions in the past 30 days.
Among CEOs worldwide, 65% cited the IoT as a digital technology that was strategically important.
It’s become more important than ever for apps to clearly state how they will use consumers’ data.
Almost 6 in 10 online shoppers surveyed by PwC agree that they’re happy to receive offers or coupons via their mobile phone.
70.7% of US mobile device owners said they would stop using an app if they found out it had uploaded or stored personal information or contacts without permission.