Click fraud and bot traffic were some of the most-cited concerns about media planning and buying among US media agencies and brand marketers.
Most US adults are wary about using free Wi-Fi when it’s offered at public places such as bookstores, coffee shops and hotels—primarily because of privacy concerns.
Users most felt most burdened by ads that block content, and ones that follow them on the page while they scroll.
Cost is a top barrier to buying Internet of Things devices, according to a survey from Accenture.
Those respondents who hadn’t used Apple Pay were potentially open to it—29% said the main thing holding them back was lack of support from their bank.
Across industries, most decision-makers surveyed by the IDC thought the IoT would be of strategic importance to their business—but not transformational.
AYTM Market Research found in August that 18% of US internet users were very concerned with online privacy and security, with another 19.7% responding with general concern.
US internet users remain concerned about the security of their information—especially when that information is in the hands of retailers.
Nearly nine in 10 internet users worldwide believe that good service makes them feel more positive about brands.
Customer satisfaction with social media sites has risen by 3 points to 74 on a 100-point scale as visitors report growing satisfaction with a variety of user experience elements ranging from privacy to the amount of ads on the sites.