Posts Tagged ‘Privacy’
Sharing Social Shopping Preferences [CHART]
Some 55% of surveyed consumers say they are mostly willing to share information with retailers in order to get a better shopping experience, and 57% say they are somewhat willing to do so.
Read MoreSharing Shopping Preferences [CHART]
Despite privacy concerns, consumers are more comfortable sharing their personal information with retailers than they are with social networks
Read MoreConsumer Comfort With Data Practices [CHART]
Consumers who are aware of Facebook’s use of their profile information and posts to target ads towards them aren’t very accepting of this practice.
Read MoreAttitudes Toward Sharing Data Via Mobile Apps [CHART]
While 82% of mobile owners store contacts on their devices, 81% of them would probably or definitely not allow social apps to mine those contacts.
Read MoreSocial Media Behavior Of Men vs. Women [INFOGRAPHIC]
This infographic by Digital Flash illustrates the different social media behavior of the sexes.
Read MoreUS Consumer Trust In Personal Information Online Security [CHART]
Only a minority of US consumers have complete trust that companies protect their personal information online, according to the Q2 2012 TRUSTe Privacy Index.
Read MoreHow Consumers Believe Businesses Use Online Publicly-Available Information [CHART]
via emarketer.com Only 34% of respondents were aware that browsing history was used to provide product recommendations, and 37% were aware of search engine data being leveraged in the same way. When told how the data was being used, respondents showed the most discomfort with these approaches. Read the rest at eMarketer.
Read MoreTop Concerns About Location-Based Services [CHART]
via emarketer.com almost one-quarter of respondents said their greatest privacy concern was having their information used for marketing purposes. The same percentage of people named having strangers know too much about their activities as their top worry. Read the rest at eMarkerter.
Read MorePerceived Risks vs. Benefits Of Location-Based Services [CHART]
via emarketer.com Consumers are taking to the use of location-based services on mobile devices because of the convenience such services offer. A March 2012 poll of US mobile app users by global security association ISACA found that 58% of those who had smart devices had used location-based apps, compared with only 15% who had not.…
Read More