Worldwide, 46% of consumers don’t believe (or are unsure) that businesses sell their personal data, but 43% of businesses overall said they engage in this practice.
Privacy is obviously a hot topic these days with new European data privacy regulations going into effect and Facebook facing questions over its privacy practices.
Most US internet users say they don’t trust social networks to protect their personal information. A May 2018 survey by Rad Campaign found that 61% of respondents had little to no trust in social networks. That compares with 53% in 2016, and 57% in 2014.
For the most part, Facebook users haven’t stopped using the social platform following the Cambridge Analytica revelations. In fact, in its Q1 2018 earnings report, the social media giant showed no sign of users—or advertisers—abandoning its platform.
Many marketers assume that users will trade their data in exchange for ads that are highly specific to their interests. The principle behind this assumption may be fading as ad platforms have come under scrutiny for their cavalier approach to data security.
Some 46.1% of respondents said they were not likely to purchase a device with facial recognition to help protect their privacy, while 46.1% said they were at least somewhat likely to buy one.
The GDPR is driving marketers to first-party data handlers at a time when anxiety is high over the new regulation. In a spring 2017 survey from Veritas, 32% of business decision-makers worldwide were concerned that they didn’t have the right tools in place to monitor data as they prepared for the GDPR.
This infographic illustrates the history of GDPR (General Data Protection Regulations), its goals, and provides a road map to compliance.
This infographic recommends four steps brands should take to reassess their digital marketing during their digital spring cleaning.
Four in 10 consumers around the world are concerned with the amount of personal data that companies have on them. Levels of concern vary widely across countries, with the US on the high end of the scale, with 6 in 10 concerned.