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Content Marketing By Format, 2009-2011 [CHART]

via emarketer.com Companies’ interest in content marketing is a growing trend. Not surprisingly, Custom Content Council and ContentWise found 52% of North American companies used video for content marketing in 2011, a number that has increased sharply since 2009, when it accounted for only 37% of North American marketers’ content investment. Websites and emails remained…

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Online Dominates Media Consumption Time [CHART]

via marketingcharts.com The average share of US consumers’ daily media time spent online has risen from about 10% in 2007 to 15% in 2011, and is expected to grow to 16% this year, according to a new report from GroupM. Consumers spent an estimated 1 hour and 12 minutes out of their total of 8…

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