Those older than 65 and those without a college degree were the most likely to prefer TV news.
Asked their main source of news about current events in the US and around the world, 55% of survey respondents chose TV, with the internet coming in a distant second at 18%.
One of the curious qualities of fragmentation is that it yields audiences that appear large in aggregate form, but are actually smaller in real terms.
Consumers spend twice as much time with desktop media as they do with mobile, but time spent with mobile is growing at 14 times the rate of the desktop.
This year, the amount of time US consumers spent using mobile devices will grow 51.9% to an average 82 minutes per day, up from just 34 minutes in 2010.
via emarketer.com Companies’ interest in content marketing is a growing trend. Not surprisingly, Custom Content Council and ContentWise found 52% of North American companies used video for content marketing in 2011, a number that has increased sharply since 2009, when it accounted for only 37% of North American marketers’ content investment. Websites and emails remained […]
via marketingcharts.com The average share of US consumers’ daily media time spent online has risen from about 10% in 2007 to 15% in 2011, and is expected to grow to 16% this year, according to a new report from GroupM. Consumers spent an estimated 1 hour and 12 minutes out of their total of 8 […]