Content shared by friends and family members (72%) and content shared by a work colleague or peer (59%) – independent of who created the content – are the most trusted.
US adults are more likely to have a positive than negative reaction to seeing a catalog in the mail.
This infographic highlights the 2015 Nonprofit Communications Trend Report, based on an online survey of 1,535 nonprofits in the U.S. and Canada.
Some 84% of Millennials’ word-of-mouth impressions about brands take place offline – with 71% the result of face-to-face conversations (versus just 3% over social media).
In a marketing world driven ever more by data, content marketing remains very much an art form, especially in the business-to-consumer arena.
Some 29% named their smartphone the most important media platform when searching for information during the purchase process, up from 23% the prior year.
86% of UK millennial mother internet users owned a smartphone in 2014, while a further 70% owned a tablet.
More than 50 percent of the survey responses by executives were completed on a mobile device.
US advertisers are only expected to spend 10 cents per US adult per hour spent on digital media this year—and just 7 cents on mobile—compared with nearly $1 on print ads.
TV remains the single most-consumed medium, averaging 4 hours and 28 minutes per day, though that figure varies widely by age group.