Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016. Websites, content and social media were the areas in which the most industrial marketers increased their spending in 2017, with 58% doing for each channel.
Print Advertising Trends & Statistics
e-Strategy Trends’ continually updated collection of print advertising trends and statistics for marketing, public relations, advertising and strategic communications professionals.
Mobile app developers worldwide were directing the majority of their install marketing budgets to video. When added together, various types of video made up 61% of app install budget allocation in fall 2017.
Despite potential financial restrictions, marketing remains a priority for small business decision-makers.
63 percent of adults in the United States report seeing more advertisements than they used to, compared to the 24 percent who said they were seeing the same amount.
Engineers across industries most commonly turn to general search engines, supplier websites and online catalogs when searching for products and services to specify, recommend or purchase.
Video formats now account for half of all app install spending by developers of the 100 top-grossing apps.
TV is, by a large margin, the best way to reach Boomers (born before 1965), according to marketers and agency professionals.
Political advertising reached $9.8 billion in the 2016 election year, marking a more than 4% increase from the 2012 election cycle ($9.4 billion) and representing a new record.
Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.
Referrals (66%) and company websites (47%) continue to be the best sources of new customers for local advertisers, much as they were back in 2011.