This year for the first time a majority (51%) of Americans surveyed reported using social media as a source of news during the prior week.
Thanks to multitasking, US adults’ average daily time spent with major media will slightly exceed 12 hours this year.
Eight out of 10 respondents said a search engine was their top choice among a collection of digital and nondigital sources to look up information for local businesses last year.
Younger consumers spend more time per week watching video on their desktop or laptop, as well as playing games via their console.
Since 2013, the number of people in the US who say they get their news from social media has doubled—46 percent now use social media for news.
Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.
TV news and TV debates are still the primary ways in which US internet users research and learn about political candidates prior to elections.
More than nine in 10 mothers with children under 18 in the household are internet users.
Among online US adults, Baby Boomers spend almost twice as much time on a daily basis with TV, radio and print as do Millennials.
Content shared by friends and family members (72%) and content shared by a work colleague or peer (59%) – independent of who created the content – are the most trusted.