Younger consumers spend more time per week watching video on their desktop or laptop, as well as playing games via their console.
Since 2013, the number of people in the US who say they get their news from social media has doubled—46 percent now use social media for news.
Thanks to media multitasking, US adults will squeeze an average of 12 hours, 5 minutes per day of media usage into their waking hours this year—nearly an hour more than the average in 2011.
TV news and TV debates are still the primary ways in which US internet users research and learn about political candidates prior to elections.
More than nine in 10 mothers with children under 18 in the household are internet users.
Among online US adults, Baby Boomers spend almost twice as much time on a daily basis with TV, radio and print as do Millennials.
Content shared by friends and family members (72%) and content shared by a work colleague or peer (59%) – independent of who created the content – are the most trusted.
US adults are more likely to have a positive than negative reaction to seeing a catalog in the mail.
This infographic highlights the 2015 Nonprofit Communications Trend Report, based on an online survey of 1,535 nonprofits in the U.S. and Canada.
Some 84% of Millennials’ word-of-mouth impressions about brands take place offline – with 71% the result of face-to-face conversations (versus just 3% over social media).