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Why People Shop At Amazon [CHART]

Chart: Why People Shop on Amazon

People are primarily motivated to shop on Amazon by low prices, free shipping, and convenience. And yet these same factors – particularly prices and free shipping – would also help shoppers purchase from another retailer, according to the study.

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Influential Purchase Factors [CHART]

via marketingcharts.com Competitive pricing and promotions hold the most sway over shoppers, and pricing is becoming an ever-more significant factor, according to a pair of studies released in June 2012. Results from a RIS News and Cognizant survey [download page] indicate that price is the most significant factor affecting both online and in-store purchase decisions…

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