People are primarily motivated to shop on Amazon by low prices, free shipping, and convenience. And yet these same factors – particularly prices and free shipping – would also help shoppers purchase from another retailer, according to the study.
47% of Americans agree that they would switch brands for one they believe is higher quality, even if the price is higher.
58% of smart phone owners practice showrooming.
When asked their top drivers of positive recommendations for an online retailer, a leading 68% of respondents cited free shipping, easily the top answer.
Free trials and live demonstrations with a sales representative appear to get high quality and quantity ratings from marketers.
Seeing that many consumers want the best price, retailers that decide to optimize pricing across channels are moving toward a personalized pricing approach based on consumer shopping habits.
Price and sales and special deals were by far the primary influences in deciding where online consumers shopped.
A recent RetailWire survey suggests that offering different prices across channels will become commonplace.
Influential Purchase Factors [CHART]Rate this post via marketingcharts.com Competitive pricing and promotions hold the most sway over shoppers, and pricing is becoming an ever-more significant factor, according to a pair of studies released in June 2012. Results from a RIS News and Cognizant survey [download page] indicate that price is the most significant factor affecting […]