Two-thirds of US internet users ages 50 to 69 agreed “strongly” with the statement, “When making a big or expensive purchase, I search online to compare prices across stores or retailers.”
Among US internet users ages 21 and older earning more than $150,000, more than eight in 10 owned a smart phone, while 56% reported owning a tablet.
A greater proportion of retailers are choosing to either ignore showrooming practices or price match, although the predominant way of dealing with showrooming remains simply aiming to stay competitive.
Just over a majority of American women said they used their mobile device to find store locations and hours.
53% of health seekers would use a health care site that offered them a tool to tell them how much a health plan would pay for certain treatments or services.
More than nine in 10 American smart phone owners had used their device while at a physical store location.
60% of moms reported that retailer apps were the most popular apps to help them make purchase decisions.
Retailer apps saw a massive 525% jump in time spent from December 2011 to December 2012, roughly double the growth rate in time spent with the average shopping app (274%).
Tablet owners are more than twice as likely to use their device for shopping as smartphone owners (44% vs. 20%).
What got the majority of smartphone searchers in the door was finding the “food I was looking for” or a nearby location, at 78% and 65%, respectively.