Over seven in 10 mothers said they used Coupons I Have Clipped when at the grocery store, and more than one-third used the store’s printed flyer/coupon book.
More than half in the survey said they compared prices when conducting research on a product, and 50% read the details on the item’s package.
Only 10% of respondents consulted social networks when researching potential purchases.
Nearly nine in 10 United Kingdom smart phone owners used their phones to research and plan their vacations.
This superb chart by distilled breaks down content according to marketing goals, from awareness to purchase.
Travel metasearch sites are influencing the marketplace for digital travel shopping and booking,
Nearly half of smart phone owners planned on getting coupons or other discounts via their devices to shop on Black Friday.
25% of mothers polled expected to use mobile devices at least half of the time they were shopping at a physical store location during the holiday season.
Young Americans are more likely than the average shopper to use their mobile devices for a range of shopping activities.
12% of US mobile phone owners in the 50-to-64 age group had used those devices in the prior 30 days to compare prices in-store.